Top 5 Consumer Finance Apps on Android in Uruguay Q4 2023

The fourth quarter of 2023 saw notable trends in the performance of the top consumer finance apps on the Android platform in Uruguay. Here’s a detailed look at the top 5 apps based on their downloads, revenue, and active users.

Mercado Pago: cuenta digital experienced a dynamic quarter in terms of downloads. The app saw a peak in downloads during the week of November 6, reaching approximately 4K. However, the number fluctuated throughout the quarter, ending the last week of December with around 2.9K downloads. The weekly active users for the app showed a downward trend, starting from nearly 149.5K at the end of September and closing the quarter with about 128.3K.

Santander had a relatively stable download rate with a slight increase towards the end of the quarter. Downloads peaked at around 921 in the first week of December before dropping to 607 by the last week. The weekly active users for Santander started at approximately 9.2K and saw minor fluctuations, ending the quarter at about 8.2K.

HSBC Uruguay - iBanca maintained a steady download rate throughout the quarter. The highest number of downloads was observed during the first week of December, reaching around 551. Despite minor variations, the app concluded the quarter with approximately 451 downloads.

Nubank: conta, cartão e mais demonstrated a consistent performance in downloads, with a peak of around 557 in the first week of December. The app's weekly active users showed a stable trend, starting at approximately 24.2K at the end of September and ending the quarter with around 24.6K.

Money manager & expenses showed a steady increase in revenue, peaking at around $14 in the second week of October. The app’s downloads peaked at approximately 590 in the first week of November, while weekly active users remained relatively stable, starting at around 6.1K and ending the quarter close to 5.8K.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.